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Strategic Client Selection: The Everlasting Mantra of "Cheap, Fast, Good - Pick Two"
The Parable of the Selective Painter In a vibrant town, there was a painter renowned for his meticulous work. One day, a man approached...
Truong Tran
Dec 1, 20232 min read
1,293 views
1 comment


Merging Vision with Ancient Know-How: How To Acquire Customer Today
In an ancient village nestled between two great mountains, a young warrior approached the village elder. "Elder," he began, "I've trained...
Truong Tran
Oct 28, 20232 min read
8,828 views
0 comments


Embrace Fearless Selling: Unleash Authenticity, Detach from Outcomes
Once, in a village that nestled among the vast hills, a painter stood staring at a dilapidated house. This was no ordinary painter, for...
Truong Tran
Oct 15, 20233 min read
1,701 views
0 comments
The Parable of the Fisherman and the Gold Coin
In a tranquil village nestled beside a shimmering lake, there was a humble fisherman named Li. Every morning, he'd cast his net, hoping...
Truong Tran
Oct 6, 20232 min read
6,132 views
0 comments


Decoding Proposal Puzzles: Itemized Estimates
Many a client, in their quest for clarity or perhaps, an innate sense of curiosity, often seeks a line by line breakdown of estimates. A...
Truong Tran
Sep 25, 20232 min read
6,196 views
0 comments


The Importance Of Having Standard Operating Procedures For Sales
In the great battle that is the world of contracting, every painter is a warrior, every project a battlefield, and every client an ally...
Truong Tran
Sep 21, 20234 min read
1,949 views
0 comments

Pricing Mistake: When Your Prices Are Too High
Pricing your service right is more akin to strategizing for a battle than a mere mathematical equation. Just like the legendary military...
Truong Tran
Sep 19, 20233 min read
3,687 views
0 comments


Artful Objections: How to Smash Sales Roadblocks
Navigating the landscape of sales objections is a task that every contractor encounters. A potential client's reservations can often seem...
Truong Tran
Sep 12, 20232 min read
6,214 views
1 comment


Wake Up!! Craftsmanship Alone Won't Seal the Deal
Hey there, I'm about to spill some industry secrets and challenge conventional wisdom. Now, if you're fiercely protective of old-school...
Truong Tran
Sep 10, 20232 min read
6,201 views
1 comment


Craftsman to Businessman: The Bigger Picture
The art of hindsight is a powerful tool. But for those of us who have spent years building businesses, looking back often means sifting...
Truong Tran
Sep 6, 20233 min read
5,206 views
1 comment


The Art of Pricing in the Contracting Game: Justify, Don’t Defend
In the realm of business, particularly in the painting contractor sphere, there's a phrase we hear more often than we'd like: "Your price...
Truong Tran
Sep 4, 20233 min read
8,069 views
0 comments


Making Them Wait: The Power of Content Marketing
The digital era has revolutionized the way businesses operate and market themselves. For contractors, in particular, there's an untapped...
Truong Tran
Aug 31, 20233 min read
969 views
0 comments


The Misconception of Pricing for New Contractors: What’s Your Worth?
Starting out as a painting contractor is no easy feat. With the myriad of decisions to make, one of the most frequently asked questions...
Truong Tran
Aug 12, 20232 min read
8,440 views
0 comments


Branding Beyond Paint: The Overlooked Element in Your Contracting Business
Branding, in its essence, is far more than a mere logo or a catchy tagline. It is the soul of your business, the narrative you spin, the...
Truong Tran
Aug 8, 20233 min read
8,254 views
0 comments


Marketing Strategies to Scale Up and Build Your Painting Business Empire
There is a recurring question often asked by contractors and business owners alike, "How much should I spend on marketing my business?"...
Truong Tran
Aug 2, 202315 min read
8,826 views
0 comments
Harness Quality Leads and Maximize Profit
Have you found yourself exhausted from countless meetings with potential clients that never seem to progress past the quote stage? If...
Truong Tran
Jul 24, 202318 min read
6,416 views
0 comments
The Art of Trustworthy Salesmanship
The popular perception of a salesperson can sometimes be far from flattering. Pushy, aggressive, and relentless, they are often...
Truong Tran
Jul 24, 20234 min read
4,062 views
0 comments
Dialing Up Success: The Telephone as Your Premier Sales Tool
Every painting contractor dreams of landing more projects, establishing profitable client relationships, and building a thriving business...
Truong Tran
Jul 19, 20234 min read
4,544 views
0 comments
Protecting Your Most Valuable Asset - Your Time, Through a Refined Sales Process
The most valuable asset for any individual, regardless of their profession, is their time. However, this precious asset is often...
Truong Tran
Jul 17, 20235 min read
1,970 views
0 comments
Why You Must Invest in A Comprehensive Contract
It was another day, another dollar, until the digital chime of an incoming message sounded, painting an all-too-familiar picture of...
Truong Tran
Jul 12, 20234 min read
3,327 views
0 comments
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